CRM-MA: GN Customer Relationship Management

To manage customer relationships efficiently and to improve marketing and communication strategies, companies need an integrated Customer Relationship Management (CRM) and Marketing Automation (MA) solution.

Opportunities for companies

Gathering and systematising information deriving from contacts, leads, prospects and customers is of fundamental importance to meet the challenge of the global market. However, having the data updated and centralized in real time, relating to your contacts, is not enough. Companies also need to carry out ad hoc follow up actions depending on the phase of the purchase process – customer journey – in which the user is located.

Thanks to GN Techonomy’s CRM and Marketing Automation solutions it is possible to plan, manage and optimize workflows for a wide range of activities and communications, all automatically and with a high level of customization. With the automation of repetitive activities, the work of the marketing departments is thus simplified, streamlined and speeded up.

The implementation and development of marketing and e-mail marketing campaigns, the tracking of one’s audience activity on Social Networks, on the company website and on e-commerce, and the measurement of the effectiveness of digital marketing campaigns – in terms of brand awareness, engagement, demand generation – they are thus concentrated in a single platform.

Through our Customer Relationship Management solutions, it is therefore possible to obtain a greater involvement of leads, improve the quality of new contacts, increase brand visibility and enhance marketing intelligence activities. Thus, having clear what the needs and behaviors of its audience are, the company is able to create more valuable content and reach the right target, with the right message, at the right time.

Automation of processes and activities, targeted personalization of contents and measurement of results are in fact the 3 tools available to “marketers 4.0” that allow them to create effective campaigns, to attract new and better contacts and to convert them into satisfied and loyal customers.

For more information on our solutions, do not hesitate to contact us.